If you live in Los Angeles, if you are a rock star, a famous Hollywood actor then most probably you are wearing Sama eyewear. It is about being trendy. So how do we present ourselves in a world-famous event like the Mido Eyewear show in Milano? How can we dictate the rules of eyewear fashion from this moment on? Well first of all we create a booth never seen before, following no rules nor trends, out of this world but elegant, functional, and why not, with concrete cone walls or even with back light marble tables? It is about style.