Some companies seem to have a flair for out of this world brands. Stoli Group displays a lot of outrageous products like Elit vodka, Ka Tequila, as well as Stolichnaya Vodka, every barman’s choice in the USA. As much as their brands are hot, as innovative their presence in trade shows is convincing. I can tell you. How about a five meters tall glass showcase in Orlando? Or maybe a terrasse overseeing the Croisette in Cannes? What a nice place for a cocktail!